1000 BEATS is organised by SELINUNTE’S ACADEMY©, a brand of the Associazione Culturale Gen Art (Gen Art Cultural Association), whose president is Diego Arrivas. Since 1998 the academy has worked towards the diffusion of culture, entertainment, sport and leisure: an innovative project with the aim of creating jobs combining tourism and culture.

The project stems from the awareness that Italy is an extraordinary country: because it has a rich heritage; because it is the first nation in the world to hold 51 UNESCO sites; because it has a unique geographic position with a temperate Mediterranean climate and an extremely varied terrain; because it is recognised everywhere as a land of excellent food, tradition and culture.

However, it is not enough to have a large number of monumental and cultural sites to automatically attract tourists. Suffice to say that in 2015, while Europe hosted around half of the 1.183 billion global tourists (source World Tourism Organisation, UNWTO, United nations 2016 report), Italy only attracted 55 million. Our country is the fifth destination in the world after France, Spain, USA and China, even though we have triple the number of museums than our cousins beyond the Alps and double that of Iberia (source Enit).

SELINUNTE’S ACADEMY© works in the gap between cultural heritage and tourist attraction, producing successful cultural events in the music, visual arts, sport and academic excellence fields. In each project we are committed to building an attractive offer which would support a healthy balance of income and expenses and not on public contributions.

SELINUNTE’S ACADEMY© consists of professionals, friends, institutional and business partners, that promote the national heritage, certain that by combining 50% of natural heritage and history with 50% of human knowledge and expertise Italian cultural tourism would again become a unique world masterpiece.



Artistic Director

Contemporary classical percussionist, he has collaborated with many orchestras and ensembles such as Drumhead percussion and the Lugano Percussion Group, with which he has completed many tours and collaborations, like the famous Martha Argerich Project. Since 2007, he has joined the “Orchestra della Svizzera Italiana” as an extra percussionist and is also a teacher at the school of music and the pre-professional section of the “Conservatorio della Svizzera Italiana”.


Technical Manager

Sound engineer, conducts his career through collaborating with television productions and events of international importance. He has worked in the technical team as sound manager in different events of the “Festival dei Due Mondi” in Spoleto and during the summer season at the Teatro dell’Opera at the “Terme di Caracalla” in Rome.


Head of Tourism

As a tour operator, he loves his work of which he knows all aspects: sales manager, tourist programmer, seller, etc. His experience enables him to today have a wide vision of the touristic supply and demand. He has collaborated with some of the most popular businesses in the sector on a national level and actually lends his expertise to a European leading company in the online booking market for travel agencies.


Head of Archaeology

He graduated in “Preservation of Cultural Heritage” with a thesis about Late Antique and Medieval Archaeology. He has held various positions as an apprentice and then as a tutor for students graduating in the catacombs in Villagrazia di Carini, Sicily and has collaborated with different professionals for the evaluation and classification of archaeological evidence. During a new cataloguing at the “Antonino Salinas” museum in Palermo, he has discovered by chance the “Tesoretto di Castellana” (Castilian treasure), a reported coin collection from the Byzantine era that was thought to be lost.


Executive Director

He acts as the chief executive of international trade machinery in the construction industry in collaboration with Caterpillar, one of the 30 American companies on the Dow Jones Index. In his working career he has bought and sold all over the world for a value above 100 million dollars. Graduate in History and Philosophy with his thesis in “The cultural industry”, he has attended the Entertainment Management course at the Luiss University in Rome.